Demographics

Customer Profile

Research indicates that 30.6% of shoppers frequent City Centre Plaza more than once a week, with 55% visiting once a week. Approximately 23% of shoppers identified themselves as living in empty nester households. A further 38% of households comprised couples with dependant and non-dependent children living at home.

City Centre Plaza provides a higher order comparison shopping function with 39% of shoppers indicating that they would purchase clothes on their shopping trip.
Some 69% of shoppers travel to the Centre from home and a further 20% from work.

City Centre Plaza offers shoppers the opportunity for comparison shopping and browsing, with 41% of shoppers indicating that they would spend more than one hour in the centre during their visit.